WordPress query parameters: preserve them or match them?

Keeping a query parameter and matching a query parameter are different tasks. Free can preserve safe incoming parameters when an exact path redirects. Pro adds query conditions that help decide which rule should match.

Keeping a campaign parameter

Suppose /old-page/?utm_source=newsletter should redirect to /new-page/ while keeping the campaign value. The Free source field contains /old-page/ only. Choose /new-page/ as the destination and enable safe query preservation. The source path must not include a question mark or fragment.

If the destination already specifies a query value, that value takes priority over the incoming value with the same name. Preservation is limited to parameters the plugin considers safe; it is not a promise to forward every input.

Selecting a rule using a query

A different requirement is sending /offers/?campaign=spring to one destination and other campaigns elsewhere. Here the query affects which redirect is selected. Use Pro matching controls and enter the path and query condition separately. Pasting the complete URL into the exact source field is not the supported configuration.

Fragments, such as #details, are handled by the browser and are not sent to the server as part of an HTTP request. A server-side redirect rule cannot inspect them as though they were query parameters.

A repeatable test

• Test the source with the expected parameter and value.
• Test the source with the parameter missing.
• Test another value so you can see whether the condition is too broad.
• Test a destination that already contains a query value.
• Check case and trailing-slash settings as separate matching choices.

Avoid sensitive tokens in examples, screenshots and exported rule files. Prefer harmless sample values such as campaign=spring. Do not make admin, login or API paths part of a redirect experiment.

See exact and advanced matching for the supported controls. Free covers exact paths and safe query preservation; Pro adds advanced matching tools.